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Pre-Owned Success Demands a Data-Driven Mentality
Certified pre-owned (CPO) vehicles continue to be big moneymakers for dealers. As reported in Manheim’s recent 2016 Used Car Market Report, CPO sales totaled a record 2.55 million
Dealer NewsThe Best Used Car Inventory is in Your Service Drive
Wholesale auctions, incoming trades on your lot, “we buy cars” operations, and other franchised and independent dealers are great sources for you to acquire inventory. But the best, and usually…
Dealer NewsStop Wasting Clicks. Start Linking Right.
I often wonder why certain dealers in our industry spend thousands and thousands of dollars driving traffic to their websites through paid search or display advertising without really focusing
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