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How to Leverage Conversion Optimization to Create the Best Car Shopping Experience Online
Online shoppers: so close and yet so far. Your dealership’s future customers are out there browsing the internet for the best deals on their next vehicle, spending 12 hours or…
Dealer NewsTop Five Dealership Objectives + Social Media Metrics to Measure for ROI
One of the best things about social media marketing is that it's measurable. I’m still caught off-guard when I hear that some dealers don't track their social media metrics or…
Event NewsInterview with Mel Watson, General Manager of BMW of Spokane
Mel Watson brings a passion for cars and a strong community commitment to his position as General Manager of BMW of Spokane, along the eastern border of Washington state.
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