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BOTS EXPOSED: Defining & Uncovering Your Wasted Ad Spend
Over the last several months, it’s been refreshing to see more and more automotive leaders shifting their focus from quantity to quality when it comes to their website traffic and overall…
Dealer NewsHow to Introduce a New Technology Into Your Dealership
Every year at NADA I am amazed at the number of new and exciting technologies being introduced. Some are completely new, like virtual reality showrooms; others are upgrades to existing…
Dealer NewsNobody’s Perfect: Trust Your Team
In the automotive industry, as in all others, no matter whether you’re in a dealership or work as a vendor, you’re most likely part of a team. Sometimes the people…
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