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Adapting Your Team to the New World of Retail
Over the past decade or so, the world of vehicle sales has changed in ways that have greatly concerned traditional retailers. The rise of the Internet has brought with it…
Dealer NewsLeveraging Dealership Data to Improve Your Advertising ROI
Dealerships have traditionally saturated their market with TV, radio, and print ads without much insight to how these tactics performed. Digital advertising is continually bridging the gap
Dealer NewsAttribution 101
For as long as advertising has existed businesses have struggled with connecting the dots between advertising dollars spent and the return on that investment. As technology has advanced,
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