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Are Millennials Disrupting the Auto Industry?
Millennials are growing in number and their car buying preferences are vastly different than baby boomers or Gen X. There are so many conflicting reports and studies, so I recently…
Dealer NewsThe Rise of DIY Audience Marketing
Think of an auditorium filled with your customers. Thousands of people in one room. Some are customers from years past, others have a current relationship with your brand, and the…
Event NewsCars.com Expands Pricing Tools to Improve Consumer Shopping Experience, Leverages New Dealer Panel for Testing
As consumers prepare to make one of the largest purchases of their lives, Cars.com is here to make the process simpler and more enjoyable. For nearly two decades the site…
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