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Nobody Can Blame a Salesperson
In today’s automotive world, dealers are not interested in hearing about the problem or wanting to know how it was created. They are primarily interested in hearing a solution. I…
Press ReleasesTwo Perspectives On Sourcing Auction Vehicles
The first dealer wants the car because he’s sold a few of the same units recently, and did pretty well in terms of front-end gross. The three-year-old car has about…
Press ReleasesEmail Right Hook: How to Write an Email Worth Opening
Much like a boxer's right hook, email has proven time and time again to be successful and should be one of the staples in your marketing playbook. In fact, email…
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