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Forget the Flashy Mustang, Your Car is Now a Utility
Since Karl Benz built the first Motowagen in 1885 more than 130 years ago, the motorcar has arguably been as important a status symbol as an individual’s home. But now,…
MarketingShrink Those Per-Vehicle Ad Costs and Grow Your Profits Now!
The math is simple: less money spent to accomplish the same task will result in greater profit. Yet, figuring out where to spend less money isn’t always easy, especially when…
Dealer NewsSecrets to Getting More and Better Lender Approvals (in 5 Easy Steps)
Nearly 90% of Americans will finance their next vehicle. For the vast majority of consumers, the payment, interest rate, and getting credit approval are much more important than the price…
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