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Digital Dealer: Marketing To Millennials [EXCLUSIVE VIDEO]
For some reason, dealerships across America - and many other companies, for that matter - can't seem to figure out how to market to millennials. Hint: it's not about selling…
Dealer NewsAsk for the Sale, but Do It the Right Way
A recent survey of automotive dealership service department customers revealed a startling observation: half the vehicle owners surveyed were never asked to buy additional needed
Dealer NewsServicing Should Be a Love & Info Fest
This is a typical conversation I had with my customers every day at my shop. I made sure I earned this respect beginning with the first meeting. How easy and…
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