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DealerPoint
Insights
The Engine of Opportunity: Data Analytics and the Automotive Revolution
“Big Data”—and the rapidly evolving tools and technologies we use to gather, manage and analyze that data—continues to become an increasingly prominent feature of the business landscape. While our ability…
Dealer News
Your Dealership Social Strategy Guide
More consumers are turning to social media and online review sites than ever before to research automotive dealerships. In fact, Digital Air Strike’s Sixth Annual Automotive Social Media Trends Study…
Leadership
Are you Killing Customers Softly with the Same Old Song?
In a recent article Colin Shaw, a leading customer experience thought leader and author, details his car-buying experience – and not in a positive way. He experienced car-buying the same…
Dealer News
