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What is Brand Loyalty, Really?
The automotive industry is extremely competitive – not just locally, but also at the manufacturer level. Manufacturers spend truckloads of money on conquest marketing and brand loyalty
Dealer NewsSearch Optics Announces Virtual Business Development Center to Optimize Auto Dealer Lead Management
Search Optics®, a leading global digital marketing provider with expertise in automotive and other industries, today announced the Virtual Business Development Center (VBDC)
Dealer NewsNetwork Problems? IT Assessments Offer Relief and Guidance
Are information technology (IT) problems slowing your business down? If your dealership experiences frequent network crashes, slow Internet or complaints from employees
Dealer News