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Auto Retail News
Digital Dealer covers the latest news affecting auto dealerships and their dealers. Additionally, it provides expert commentary from those in the industry, including vendors supplying the latest technology used at dealerships.
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Insights
Connected Cars to Reboot Auto Marketing
When the Winton Motor Company placed what is likely the first car advertisement in Scientific American back in 1898 with the headline “Dispense With A Horse” -, little did it
Dealer News
Profitability – Leadership’s Role in Delivering Results
Many dealership profits are being challenged by compressed margins, growing expenses, flat sales and greater competition. These challenges are not unique to auto dealerships, many businesses face
Dealer News
How to Use Customer Engagement Metrics to Get More Sales
Most of us would consider conversions the main success metric of dealership websites, and for good reason: receiving contact information means the buying conversation can begin.
Dealer News
