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When States Fight Back
I’ve written a lot about recall awareness and how dealers can position themselves to be champions in their communities by treating recall customers differently -- applauding those who simply
Dealer NewsTest, Test, Test Your Local SEO Strategy Out
Want to know one of my secrets to staying ahead in Local SEO? Don't believe everything I say. What do I mean by that? Well, it's important to use industry research,…
MarketingService Acquisition Efforts Should Begin with Reviews
I’ve talked in past blogs about how service departments, while the top revenue producers in most dealerships, are typically the least visible in marketing – whether that’s traditional, digital
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