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5 Simple Ways to Turn Floorplan Financial Pain into Profit
In the past three years, new vehicle inventories have increased by 16 percent across the industry. Some well-known, mass market brands have watched their inventories swell by as much as…
Dealer NewsTwo Different Management Styles with Different Results
One of the most popular things I do in helping dealerships grow is through what I call the Total Dealership Inspection and Analysis. This one to two-day event (depending upon…
Dealer NewsDealership Marketers Have Everything They Need—Except Focus
Dealership marketing has changed drastically in the last decade. Dealers used to allocate their budgets across a limited set of options—TV, radio, newspaper, and billboards.
Marketing