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Auto Retail News
Digital Dealer covers the latest news affecting auto dealerships and their dealers. Additionally, it provides expert commentary from those in the industry, including vendors supplying the latest technology used at dealerships.
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Insights
How to Accurately Measure and Track your Customer’s Full Journey
Creating an Attribution Infrastructure I’ve talked a lot in the past about the importance of using a multi-touch attribution model with data weighted and reported by an unbiased third party.…
Dealer News
Why Few Consumers Bring Vehicles into Dealerships for Recall Work
With more than 63 million vehicles with open recalls currently on US roads and highways, you would assume that consumers would make recall repairs a priority. So why are consumers…
Dealer News
What to Do If Your DMS Is Sold
Chinese philosopher Lao Tzu said, “If you do not change direction, you may end up where you are heading.” For many dealerships on the Auto/Mate DMS, they are heading towards…
Dealer News
