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Making the Case for Used-Car Locates
In my nearly 25 years in the car business – 15 of them in car sales – I’ve seen a lot of practices I don’t understand. Lately, I’ve noticed that…
Dealer NewsThe Real World of Conferences!
I’ve been in this industry for over two decades and in that time, believe it or not, (while I sure don’t want to age myself here) I have participated as…
Event NewsWhat You Don’t Know CAN Hurt You
For decades dealers have been searching for an effective way to understand and quantify whether their large marketing investments are paying off. Even when technology came into existence so they…
Dealer News