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Auto Retail News
Digital Dealer covers the latest news affecting auto dealerships and their dealers. Additionally, it provides expert commentary from those in the industry, including vendors supplying the latest technology used at dealerships.
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Insights
The Service Reception Process Revealed – Jaw Dropping
Sorry, just had to do that in my current aggravated state – yellow journalism headlines everywhere – YUK. Sit or stand? That is a pertinent question for both customers and…
Dealer News
A Scientific Model for Building Customer Trust
Do your customers trust your salespeople? According to the most recent Gallup poll on the subject, the answer is a resounding “No!”. Americans rank car salespeople as the third least…
Dealer News
Customer Acquisition Can Be More Effective When You Spend $0
Customer retention is typically much less expensive than customer acquisition. However, with the advent of the internet, consumers are changing. Now, I’m not saying that your dealership should ditch retention…
Dealer News
