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Dealer Magazine Interview: Pete Dorsch of Dorsch Ford Lincoln Kia
In the truest sense of the word, Dorsch Ford Lincoln Kia is a family operation. Don Dorsch bought a Ford dealership in 1970, their first, and later added both Lincoln…
Dealer NewsTell Your Story!
First, a couple of thoughts: If you don’t have a ‘brand’, you are just a retailer of a commodity. If you don’t have a brand, you have absolutely no marketplace…
Dealer NewsManaging People & Processes for a Stronger ROI
When I ask most dealers to tell me about their Customer Relationship Management (CRM) initiative strategy they instantly default to what piece of software they use and that is where…
Dealer News