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Is Your Service Marketing Budget out of Whack?
Is your service marketing budget out of whack? And if so, what’s the right number? There is a clear misalignment between the service department’s contribution to store profits and the…
Dealer NewsBLACK BOOK DATA SHOWS MOST VEHICLE VALUES STRENGTHENING FOLLOWING HURRICANE REPLACEMENT ACTIVITY
LAWRENCEVILLE, Ga. (October 12, 2017) – According to Black Book® data, the average price of a used vehicle for model years 2012-2016 depreciated in value by -0.7%. Cars overall dropped…
Dealer NewsDigging the Digital Dealer Expo and Convention
Back in the day there was the mail sale, the print ad, the “My Dog Spot” late night TV ad, the holiday sale, and of course the evergreen staple of…
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