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HOW TO SELL CARS IN 1939 – Uncovered Documents Reveal Not Much Has Changed…
Could it be possible that the secret to selling cars in today’s multi-touch, exponentially data-driven society is exactly the same as it was prior to World War II? I know…
Dealer News“Talking” to Millennials: How to Speak Their Language
I was recently asked my thoughts about reaching the Millennial audience differently. Anyone with teenagers, like myself, does not need data to know that we are more likely to find…
Dealer NewsvAuto Founder Dale Pollak Publishes Fourth Book For Retail Automotive
“Like I See It” Achieves Best-Seller Status In Advance Of Official Release OAKBROOK TERRACE, IL (Oct. 17, 2017) –vAuto founder Dale Pollak hadn’t planned on writing a fourth book. But…
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