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How to Use Social Media to Engage Shoppers at Every Stage of the Funnel
The experts agree: a good social media strategy promotes your dealership’s image as a friendly neighborhood store. Right? Or maybe it displays all of your most recent offers with complete…
Dealer NewsTexting: The New Normal in Fixed Ops?
Most people check their mobile phones within five minutes of waking up. According to a study by Deloitte, people in the United States across all age groups check their phones…
Dealer NewsHard Facts: Advertising Budget: How Are You Allocating (2018)
How are you allocating your advertising budget? Are you focusing too much on your efficiencies and not enough on your inefficiencies? While this may sound like the right approach to…
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