Auto Retail News
Digital Dealer covers the latest news affecting auto dealerships and their dealers. Additionally, it provides expert commentary from those in the industry, including vendors supplying the latest technology used at dealerships.
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Digital Dealer Conference & Expo is the only event purpose-built to solve the most urgent challenges in automotive marketing, advertising, and digital operations.
Insights
Don’t View Questions as a Weakness
A recent article on CustomerThink explains how many companies view requesting customer feedback as a weakness. However, by asking questions you can optimize the results of your CX experience and…
Dealer News
Hard Facts: Is Your Marketing Strategy Practical?
Before you go and strategize campaigns that involve AR, VR, and the latest technology, make sure your campaigns contain the basics. Practical marketing is your foundation, allowing you to build…
Dealer News
When Using Customer Data, Don’t Be Creepy!
When it comes to providing the ultimate customer experience, can technology go too far and instead, backfire by creeping out the customer? Consider this example, which disturbs many people –…
Dealer News
