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Buck the Marketing Status Quo
Far too frequently those in charge of dealership marketing decisions rely on one of two things: peer conversations/feedback, or data from a vendor showing results from a comparable dealership. While…
Dealer NewsConflict: The Silent Killer Lurking Beneath the Surface
I was sitting with my wife the other night watching the movie Jaws on TV. My wife mentioned to me, during the filming of the movie, the shark was not…
Dealer NewsLEASE CREDIT APPROVAL RATES PERFORM BETTER THAN USUAL IN DECEMBER
More Applicants are Approved than Usual This Past Holiday Season CINCINNATI, OHIO (January 10, 2018) – Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered…
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