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You Don’t Have to Be Blood to Be Family in the Dealership
An owner’s perspective about the purpose and who the business serves directly impacts culture, ability to recruit and retain good people, and drive performance – all of which influences customer…
Dealer NewsThe Art of Handling Mistakes
I recently filmed a DVD program for my online training platform on the topic of handling mistakes, and the response was even more robust than normal. I believe that’s because…
Dealer NewsBuck the Marketing Status Quo
Far too frequently those in charge of dealership marketing decisions rely on one of two things: peer conversations/feedback, or data from a vendor showing results from a comparable dealership. While…
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