Auto Retail News
Digital Dealer covers the latest news affecting auto dealerships and their dealers. Additionally, it provides expert commentary from those in the industry, including vendors supplying the latest technology used at dealerships.
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Conference Overview
Digital Dealer Conference & Expo is the only event purpose-built to solve the most urgent challenges in automotive marketing, advertising, and digital operations.
Insights
Optimized Content: A Match Made in Marketing Heaven
Most automotive retailers are familiar with marketing concepts like search engine optimization (SEO) and “content,” or messaging that communicates brand or product value to a clearly defined audience. These are…
Marketing
7 Skills Every Dealership Marketer Needs in 2018
2018 is shaping up to be a pivotal year for dealerships and their marketers. The list of skills every marketer needs to succeed is growing and it’s leaving many dealers…
Marketing
Turning Productivity into Profit
A client emailed me that he had started using a tool to automate sending emails of commissions to the managers and sales people. He claimed, “This is an awesome tool!!…
Sales and Finance
