Auto Retail News
Digital Dealer covers the latest news affecting auto dealerships and their dealers. Additionally, it provides expert commentary from those in the industry, including vendors supplying the latest technology used at dealerships.
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Insights
3 Tips for Bridging the Customer Expectation Gap
Dealers are great at creating expectations. They advertise their dealerships as family owned, friendly, hassle-free and low-price leaders. These promises are what motivate the customer to call in the first…
Dealer News
Inspiration isn’t Enough!
The gender gap in the automotive industry is not a gap at all; it’s a canyon. The Catalyst Knowledge Centre of Information states that women occupy only 26.6% of positions…
Marketing
Margin Compression Takes A Bite—How Will You Bite Back?
For many dealers, margin compression in used vehicles has been a bit like a leaky water line. The truth is, the line’s been slowly dripping for years. But no one…
Dealer News
