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The Seven Rules of Cult Brands
THE BIG IDEA: Certain businesses excel at fostering undying, cult-like following among their customers. Our study of Cult Brands reveals seven rules any business can follow to attract loyal customers.…
Dealer NewsThink Tank: 5 Ways to Overcome Fear
Whether you live in fear or control with fear, you’re limiting yourself by not overcoming it. My entire life changed the moment I decided to no longer let my fears…
Dealer NewsWinning the Retail Game is Getting Harder. Can You Do It?
Do you think retail is changing, or do you believe that continuing to do the same thing will allow you to prosper as you have for decades? Certainly, the auto…
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