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Marketing Mistakes: A Little Pizza While You Die?
I’m pretty sure most of you have received some sort of marketing that was either irrelevant, offensive or perhaps just made you say, “Why the heck am I receiving this?”…
Dealer NewsCONSUMERS & DEALERS STILL PREFER LEASE DEALS DESPITE RISING INCENTIVES ON AUTO LOANS
Lease Payments Still Lower Despite Falling Residuals; Dealers & OEMs Not In Agreement CINCINNATI, OHIO (May 9, 2018) – Swapalease.com, the nation’s largest car lease marketplace, has new data that…
Dealer NewsOmni-what? Your Dealership and the Emergence of the Omnichannel Approach
There’s no doubt about it: the car-buying process has changed pretty radically in the past 15 years. Whereas a customer’s journey used to begin and end in a showroom, it…
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