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Is Prospecting for Customers a Lost Art?
As a salesperson, do you wait for leads and ups, or do you go out and actively prospect for new customers? No matter how great a salesperson you are, sales…
Dealer NewsWhy Creative Marketing Matters
So much of the conversation in automotive marketing today is focused on how to leverage technology and data to precisely target consumers. While this is important, it’s just as important…
Dealer NewsBalancing Mobile and Desktop Goals
Did you know that mobile conversion rates are less than half compared to desktop? So, why are digital marketers always going on and on about the importance of a mobile…
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