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Omni-what? Your Dealership and the Emergence of the Omnichannel Approach
There’s no doubt about it: the car-buying process has changed pretty radically in the past 15 years. Whereas a customer’s journey used to begin and end in a showroom, it…
Dealer News10 Questions to Ask When Hiring a Social Media Manager
Every dealer wants his or her business to grow. At some point (maybe it’s today), you’ll likely recognize the valuable marketing opportunities available with social media. One of the steps…
Dealer News“Voicemail:” Untapped Opportunity
There are always conversations about phone sales or how important having an inbound/outbound phone strategy is, and debates on what is the “best” phone process but what surprises me is…
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