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Beyond the Last Click — Google Shares a Framework to Better Understand How Your Media Drives Real Business Impact
Last-click attribution has long been the standard when it comes to online advertising. This model is proving to be less effective as the consumer journey becomes much more complex.…
Dealer NewsThe Link Between Customer Experience and 74% Salesperson Turnover
Take a good look at your sales team. Most of them won’t be there next year. According to the latest NADA Workforce Study, salesperson turnover rates are out of control…
Dealer NewsHard Facts: How to Keep Your Content Organized | 5 Free Tools
Creating a content calendar is no easy feat but it’s absolutely necessary to have some way to organize our content in order to syndicate it. A few weeks ago, we…
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