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The Perfect Dealership: Mastering the Basics
Earlier this year I ran across a book by Max Zanan called “Perfect Dealership.” It is a must-read for all of your dealership management and leadership team leaders. Seldom do…
Dealer NewsThe Power of Internal Marketing!
“Power to the People!” Treating the people on your entire team like they want to be treated will pay off with the biggest returns of any marketing/advertising investment you make.…
Dealer NewsHow to Tailor the Brand Experience for the Decision Maker
It’s critical to take the time to create ways to tailor your consumer brand experience to the female buyer. She is your number one referral source and the key decision…
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