We’re Headed to Detroit!
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Insights
Does Community Involvement Sell More Cars?
I recently read an interesting article in Forbes about cause-based marketing which states that 55 percent of consumers would switch brands and/or pay more for a product or service to…
Dealer NewsShould Hyundai Dealers Accept the New Genesis Franchise Offer?
As Hyundai Motors America (HMA) and Genesis Motors America (GMA) suggested in their May 1, 2018, announcement, they have offered a proposed new Genesis Dealer Sales and Service Agreement to…
Dealer NewsThe Internet Revolution Part II: The Rise of Automotive AI
In 1995, the Internet became real for me… There was a moment for me – I was still in university, sitting in a Corporate Finance class, and I learned that…
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