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DealerPoint
Insights
Unlocking the Power of Personalization for Dealer Marketing
We all know that there is enormous value in personalizing our message to potential customers, but most of our efforts end up feeling clumsy and awkward. You’ve probably experienced it…
Dealer NewsWhat Percentage of Your Resources Should You Invest in PR Campaigns?
PR is an acronym for public relations. Until recently, there have been problems with understanding and giving accurate definitions when it came to PR campaigns. Thanks to the ever-growing field…
Dealer NewsSix Questions Salespeople Should Never Ask
At some point in almost every transaction a customer will think, “Why are you asking me that?” Once in a while they will literally ask the salesperson the question aloud.…
Marketing



