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Think Tank: Humanizing Your Marketing with Video
Your marketing is what’s meant to drive leads to your door, but that doesn’t mean every aspect of your marketing needs to include a pitch or sale of some sort.…
Dealer NewsIs the Pre-Qualification Game Losing You Sales?
The sheer volume of leads many dealerships receive can be overwhelming. And, not only do they have to respond (hopefully quickly) to any new leads, they are also expected to…
Dealer NewsThree Merchandising Best Practices to Maximize Inventory Turn
In my last blog, I discussed how dealerships can lose significant profit by failing to merchandise vehicles efficiently. Simply put, you can’t sell something nobody knows you have. And, with…
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