We’re Headed to Detroit!
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DealerPoint
Insights
Study: Social Marketers Missing the Mark on Consumer Content Preferences
There is a significant chasm between what marketers post on social media and what consumers want to see brands post, according to recent research from Sprout Social. One of the…
Dealer NewsBranding Secrets of ‘My Pal Sal’
As a student of successful ‘branding’, I’ve always been fascinated by the branding success of one of my favorite restaurants in New York City, Patsy’s on West 56th St. It…
Dealer NewsThe Reality Of An Uncontrolled Service Reception Process
So, I’m asked to work with a caring and aggressive client suffering a service process failure rate the original New York Mets would have been proud of. Not bad people,…
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