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Three Automotive Digital Marketing Trends On Their Way
Digital marketing has seen radical changes over the last few decades. Across industries, shoppers have gotten used to possibilities unimaginable just a few years back. Not surprisingly, each big change…
Dealer NewsThe Crazy Professor
One of my college professors was famous for a crazy stunt that he pulled every semester. On the first day of class, he would introduce himself, take off his shirt…
Dealer NewsWhat Makes Customers Choose Dealers Over Independents?
In this video blog, Affinitiv CEO & Executive Chairman Scot Eisenfelder shares his opinion on why consumers choose franchise dealers for service over independents.
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