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DealerPoint
Insights
Power of the Spoken Word
Several years ago, I reviewed research on the power of the spoken word vs. non-verbal graphic impact. The results were stunning. 116 study participants were quizzed on brand identity, specific…
Dealer NewsIs Yours a Culture of Salespeople or Solution Specialists?
Do you have sales personnel or solution specialists at your dealership? Is there truly a difference between the two terms? Can changing the language you use really increase your sales?…
Dealer NewsCommunicate More Effectively with Your Customers
In the race to make a sale, dealerships often rely on templates in CRMs. These templates – including autoresponders – can hurt a dealership’s chances of communicating effectively — or…
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