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Why You’re Overspending in Search Campaigns
Paid search is an area where dealerships commonly overspend (in huge amounts), and at the same time, do not inspect their campaigns at a detailed level. There is perhaps no…
Dealer NewsIt Might Be Time to Revisit Service and Body Team Production – Part 3
In the last two columns, we reviewed the service and body team production system’s history and many facets, which over decades evolved into a variety of successful and not successful…
Dealer NewsSteak Knives, Really?
After having attended a remarkable Digital Dealer 25 Conference & Expo in Las Vegas, I was left with a few lasting notes that I thought I might share with you.…
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