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Insights
If People Buy From People They Like, How Do You Get Them to Like You?
It’s a well-known fact that people buy from people (or companies) they like. There are certainly many different ways to get customers to like your dealership, from providing a great…
Dealer NewsHow to Address Declining Front-End Margins
When we are no longer able to change a situation, we are challenged to change ourselves – Viktor Frankl The news is full of major disruptors; if you follow the…
Dealer NewsSecrets to a Successful Follow Up Call
When a customer leaves the lot without purchasing a vehicle, there’s a good chance he or she will never be back. A few may return, but most won’t. Does that…
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