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One Factor that Impacts Dealership Profitability
The word “transparency” gets floated around the automotive industry quite often – especially in the last few years. The days of “the invoice is locked in a safe at the…
Dealer NewsHow to Grow Loyalty with Service Marketing
For car dealers, the opportunity to create loyal customers might start with a sale, but true loyalty is created in the service department. According to a 2017 IHS Markit study,…
Dealer NewsFreebie Fridays: Embrace Fear
Bill Wittenmyer shares why fear isn’t something to be afraid of but rather an emotion you should embrace in this episode of Freebie Friday.
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