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Bridging the Online-to-Offline Car Buying Experience
The modern car buyer’s journey is no longer a straight path. Today, purchasing a vehicle is shaped by a blend of online and offline interactions that don’t follow a set…
MarketingRelevance, Leadership, and the Generations Shaping Automotive Retail
From a teenager sweeping floors at his father’s dealership to a fixed operations leader building a culture of training and mentorship, the automotive industry has always been defined by journeys.…
LeadershipNew Survey Reveals Why Lowering Interest Rates Won’t Fix What’s Actually Breaking Car Sales
84-Month Auto Loans Are Trapping Consumers and Threatening the Dealer Trade-In-Cycle; Industry Leveraging the Wrong Tools to Combat High MSRPs
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