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Insights
It’s Time to Stop Guessing About Your Marketing ROI
Your dealership’s digital marketing strategy has a lot of moving parts. Paid search, organic content, social media campaigns, website offers, and more– it can be a real challenge understanding how…
Dealer NewsDigital Word-of-Mouth: The Overlooked Hero During a Slowing Auto Economy
By Carol Marshall VP of Operations, ActivEngage, Inc. According to a recent survey, 59% of auto buyers said dealership reputation was the most important factor in selecting where to visit.…
Press ReleasesWhen Analytics Lie
By Casey Tuggle CMO, SocialBot and Kelly Auto Group, Inc. Google Analytics has been lying to you for years. There is an easy way to see this; open GA, find…
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