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Facilitating Online Car Buying Without Losing Profit or Control
More than 80 percent of consumers say they want to complete one or more steps of the purchase process online, yet many dealers are dragging their feet when it comes…
Dealer NewsEmbracing the Essential Digital Media Mix
By Alex Melen, Founder, SmartSites Did you know that almost a third of all digital spend is wasted on ineffective channels and strategies? In an industry fought with cut-throat competition,…
Dealer NewsIt’s Time to Stop Guessing About Your Marketing ROI
Your dealership’s digital marketing strategy has a lot of moving parts. Paid search, organic content, social media campaigns, website offers, and more– it can be a real challenge understanding how…
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