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Digital Sales Management Questions Car Dealers Should be Asking
By Drew Andersen, Senior Sales Manager, Adpearance Recently, I was talking to a sales manager who said he’d been in automotive “for the last hundred years.” I laughed in complete…
Dealer NewsThe Death of the Gimmick
Giant inflatable gorillas? Waving arm tube men? Strings of balloons? If your dealership is still wasting monthly budget on these gimmicks, it’s really time to reexamine your marketing strategy. It’s…
Dealer NewsCapturing Consumers in the Micro Moment: A Guide for Automotive Dealers
Consumers are shifting gears to the small screen… Most consumers will admit to impulse-buying, whether in a grocery checkout lane or on an e-commerce website. One tap on the ‘check…
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