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S.T.R.I.D.E to Business Success
Running a successful dealership is no walk in the park. It requires consistent focus, commitment, execution, and follow through. This article will focus on the revenue generating aspects of dealership…
Dealer NewsBehavioral Marketing for the Major-Life Purchase: Automotive
Demographics don’t change much, but man, when they’re wrong they can cost you a lot of money. That’s why I’m trying to understand why marketers have spent years showing me…
MarketingWinning With Online Shopping Tools
By Brad Korner, General Manager of Cox Automotive Rates & Incentives As automotive professionals, when was the last time you admitted that pricing wins deals? Leading with value to deliver…
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