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Power of the Pixel
The power of the pixel is immeasurable. It’s why CEOs of digital powerhouses are being summoned to testify in Washington, DC. Congressional testimony aside, companies use pixels to track consumer…
Dealer News“Usedcarmageddon” is Here, Where’s Your Inventory Development Center (IDC)?
Like most automotive studies, the 2019 Cox Automotive Car Buyer Journey confirms what most retail stores already know, but their findings on the recent upswing in consumer used vehicle interest…
Dealer News3 Truths Dealers Must Know About Omni-Channel Marketing & Winning with Today’s Shopper
It’s no secret. One to one marketing is the standard for winning with today’s shopper. Living in a state of hyper-connectivity, today’s shoppers move across their various connected devices looking…
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