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Inspire Your Guest to Invest
The primary purpose of a professional service advisor is to sell service, or as Scott Russeau puts it, “inspire your guest to invest!” Earlier this year, I attended one of…
Dealer NewsThe Whole-Dealership Data Layer: The Time Has Come to Unify Your Data and Measure ROI
Picture the following scenario: you check your dealership’s monthly ad performance and notice an increase in clicks on one of your campaigns. Great news, right? Maybe. But what if it…
Dealer News10 Traits of an Extraordinary Social Media Manager
With the increase of consumer preference to use online channels for communication, it’s crucial to devote attention to who might be best equipped to handle these valuable customer relationships. Today’s…
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