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Insights
The 4 Laws of Influential Conversations –Part 2
It’s our conversations that shape our results. We live in the Age of the Consumer, and it takes more than a just good price and a good product to win.…
Dealer NewsInspire Your Guest to Invest
The primary purpose of a professional service advisor is to sell service, or as Scott Russeau puts it, “inspire your guest to invest!” Earlier this year, I attended one of…
Dealer NewsThe Whole-Dealership Data Layer: The Time Has Come to Unify Your Data and Measure ROI
Picture the following scenario: you check your dealership’s monthly ad performance and notice an increase in clicks on one of your campaigns. Great news, right? Maybe. But what if it…
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