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Cross-Generational Marketing in the Automotive Industry
It may not be marked with permanent ink, but when it comes to making most retail purchases there is a generational dividing line. Since there is no one-size-fits-all marketing tactic,…
Dealer NewsFreebie Friday: Dont Be A Stereotype
VP of Sales CDK Global Bill Wittenmyer explains why automotive industry professionals need to avoid being a stereotype in this episode of Freebie Friday.
Dealer NewsMeet the Employees of Generation Z
It’s 2019, which means there are now adults who have only lived in the 21st century. Today’s 18- and 19-year-olds have never experienced a world without the internet, hybrid cars, or…
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