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Why Your Marketing Goals are All Wrong
Most people think about marketing as a way to generate immediate ROI. For every email campaign sent out, we measure its success with metrics like open rates, click-through rates (CTRs),…
Dealer NewsFreebie Friday: A Tip to Stay Motivated
In this episode of Freebie Friday, Bill Wittenmyer offers a tip that individuals can use to stay motivated.
Dealer NewsPreparing Your Service Department for the Amazon Threat
The current automotive market presents today’s dealers with unique challenges—the biggest one being the evolution of the customer experience. As shown by the seasonally adjusted annual rate (SAAR), which gauges…
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